Core responsibilities cover three pillars:DIGITAL ANALYTICS: Lead a select number of strategic analyses to provide teams and leaders with actionable insights regarding opportunities to improve traffic, engagement, and conversion. Turn optimization hypotheses into A/B test proposals. Partner with Marcom Producers, Creatives, and Developers to determine the A/B test population, user experience, KPIs, and runtime requirements. EXPERIMENT ANALYSIS: Design experiments, analyze results, develop insights, and summarize recommendations. Work closely with the A/B Test Platform Engineering Team to ensure the analytics implementation suits our needs. RESEARCH & DEVELOPMENT: Partner with Data Scientists across Marcom, Retail, and Operations on projects to increase the sophistication of our experimentation program and deliver deeper insights about marketing performance.
Education & Experience
Bachelor’s degree with quantitative emphasis. Statistics, Data Science, Mathematics, Operations Research, Computer Science, Marketing Analytics, or related field. Master’s Degree desirable. Minimum 3-5 years of relevant industry experience.View More