Paid Media Data Analyst


Job Overview

Key Qualifications

  • Seasoned data scientist with 7 + years of experience developing analytical dashboards, solutions and strategy across digital marketing platforms and social ecosystems
  • In-depth knowledge of digital analytics data, measurement, methodologies and industry standards.
  • Experience with subscription marketing
  • Creative thinker in terms of success indicators and mix media modeling
  • Excellent communicator with good design sense and natural presentations skills that can weave results into a narrative for business and creative teams to comprehend easily.
  • Self-starter can take a project from start to finish with minimal supervision
  • Flexibility to deal with rapidly changing, time-constrained launch schedules.
  • Able to balance multiple projects and assignments.
  • Highly detail-oriented, organized, and patient.
  • Experience with AB testing and learning agendas.
  • Motivated to learn about different global cultures is a requirement.
  • Experience working directly with media agencies and technology teams as well as a wide array of business partners.
  • Understanding of web analytics and digital marketing is a requirement.
  • Description

    – Partner with OMD to analyze front end media metrics including standard measurement as well as incremental online and cross channel measurement tools (i.e Nielsen Online ratings, TAR, etc.)- Analyze owned data trends and attributions to feedback to media, brand and agency partners – Create data informed actions (messaging analysis, features, timing, audiences, investment levels, R&F) to feed into future briefs and media plans – Work with the media, brand and agency to create an always on testing plan and a formal learning structure – Disseminate findings and optimizations to local geo teams and integrate their performance into executive summaries – Monitor industry statistics to help define benchmarks and measure performance – Prepare reports of findings, illustrating data graphically and translating complex findings into executive recaps – Work with the great Marcom Data Science team to share media insights and ensure we are all using the same language and priorities – Designing and building dashboards and data visualizations to help business users understand data and inform decisions. There will be ad hoc analyses but also a need to build self-service tools for business users.

    Education & Experience

    BS or equivalent Degree – Marketing, Data Science, Business Analytics, or related fields.

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