Senior Data Analyst – CRM

Zeta Interactive
Zeta Interactive

Job Overview

Zeta Global CRM division provides email, database and interactive marketing services worldwide to clients, the company’s services include strategic campaign planning and optimization, test design, creative development (including rich media), campaign execution, web application development, research, and advanced analytics.The Analytics team is currently seeking a Senior Analyst. As a Senior Analyst, you will use a variety of data sources and software tools such as SQL, Excel and internal tools to develop reports and insights based on specification provided by clients or client analytical leads.Primary Job Responsibilities:* Work with digital marketing and CRM partners to understand clients’ requests, design proper metrics reports and dashboard.* Handle data gathering and analysis construction with a variety of data sources and tools.* Develop reports and customized analysis, data organizing and cleansing, and analysis and presentation* Create easy-to-understand data visualization, presentations and provide logical insights and actionable recommendations to clients.* Work with BI and technical team to prioritize and identify the opportunity to automate reports.* Streamline the reporting process; develop repeatable and scalable process and coding across multiple systems and platforms* Work with various businesses and technical teams to make sure the data presented are accurate and flawless.* Well document the standard reporting or analysis procedures and other necessary documents.Job Requirements:* Minimum Bachelor’s degree in Computer Programming, Statistics, Marketing Analytics or related technical/quantitative field; Master degree a plus* Minimum 3 years of professional experience in an analytical role (prior experience in Agency/consulting or Email industry a plus), digital marketing, database marketing and web analytics a plus* Experience working in rational database, SQL coding, SAS or R or Python programming and extensive Excel skills* Experience working in BI tools, such as Tableau, Microstrategy, Jasper, etc.* Experience in development, presentation and/or deployment of predictive model and segmentation is strongly preferred; knowledge of Machine Learning approaches a plus* Experience working with 3rd party data providers such as Acxiom, IRI a plus* Able to take broad specifications or requests from client and ask the right “questions” to help fine tune the request to help deliver reporting needs. Be able to conduct data investigation when issue arises both independently and/or working with cross functional technical resources, if required, to solve problem* Good verbal and written communication skills; Attention to details, be able to identify data gaps/abnormality in output* Able to plan, organize, & work on multiple projects at once#LI-MC1About Zeta GlobalZeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firmhttps://www.prnewswire.com/news-releases/zeta-global-opens-ai–data-labs-in-san-francisco-and-nyc-300945353.htmlhttps://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

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