Senior Data Analyst

20th Century Fox
20th Century Fox

Job Overview

Job Summary:

We are looking for an experienced Data Analyst to join our Data Instrumentation and Governance team to partner closely with our marketing analytics organization. This role requires acute attention to detail, a strong sense of accountability, collaboration skills, and extensive hands-on experience with large datasets and industry standard marketing tools. In this role you will be working on data analysis, KPI definitions, data investigations, data lineage, instrumentation and deployment of critical marketing datasets while ensuring data quality and completeness across the complete data lifecycle

At DSS, data is central to measuring all aspects of the business, and critical to its operations and growth. Data Instrumentation works closely with data stakeholders, front-end technology teams, data engineering, and back-end services for consistent collection and usage of business critical KPIs and data points.

Responsibilities:

  • Understanding marketing business requirements and translating them into actionable specifications while owning end-to-end data lifecycle including how data should be tracked and measured for analysis, reporting and data quality assurance.
  • Perform cross system data investigations and analysis to discover data inconsistencies, outlining path to remediation for development teams.
  • Understand the systems and business processes that populate critical systems with data.
  • Work with marketing analytic stakeholders to outline and define data definitions and apply appropriate usage.
  • Perform data audits, identify data collection issues, suggest improvements, and help implement fixes.
  • Work to support engineering teams tasked with ingestion of critical datasets as a subject matter expert.
  • Create and manage key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand.
  • Work as a lead data steward hand-in-hand with the marketing product owners and managers to convey data quality needs.
  • Document and implement data quality policies, standards, and procedures for both legacy and new data environments and platforms.
  • Basic Qualifications:

  • 4+ years of analytics and technology experience with a focus on Advertising and Marketing
  • Strong knowledge and experience with Python, Spark and SQL is required
  • A strong understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, look back windows and attribution models
  • High familiarity with data platforms and applications such as Databricks, Jupyter, Snowflake, Redshift, Airflow
  • Strong experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation)
  • Experience working across marketing platforms such as Kochava, Adobe Analytics, Adobe Tag Manager, Flashtalking, Google Ads, Campaign Manager, DV360, Bing Ads, Facebook, Datorama, Segment, Alooma, BlueKai and Salesforce Marketing Cloud
  • Exceptional interpersonal skills and written communication skills
  • Strong analytical and technical skills to troubleshoot issues, analyze the cause, quickly come-up with the possible solution(s), document the changes, and communicate to the change to the organization
  • Ability to evaluate risks and provide recommendations / solutions in a timely manner
  • BA or BS in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar) is desired
  • Preferred Qualifications:

  • Experience in technology industry, knowledge of data and product is a plus.
  • About Disney Streaming Services:

    Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

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